MEWS is a cloud-based property management software (PMS) provider building transformational technology for the hospitality industry.
The tech company Mews is a cloud-based property management software (PMS) provider building transformational technology for the hospitality industry. Mews enables great service for hotels and groups of hotels by simplifying the management of a hospitality business enabling hoteliers to deliver exceptional guest experiences.
The challenge for Mews wasn’t creating content that their consumers value. Rather, how to centralize and streamline their upstream marketing processes to use content as a true sales asset as well.
Mews opted for emlen to centralize all their readily available content into a content hub. By creating a central library of content assets, Mews could manage all its content formats easily, from videos to blog articles and PDFs.
MEWS had a wealth of sales and marketing, including videos, studies, presentations, and webinar recordings. However, these assets were scattered across various platforms, making it difficult for sales reps to find the right content at the right time. This fragmentation hindered their ability to deliver a consistent and effective message to potential customers.
The lack of a centralized content repository made it challenging for Mews to maintain a consistent brand voice across different channels and touchpoints. This inconsistency could undermine their credibility and confuse potential customers.
Mews recognized the importance of tailoring content to specific buyer personas, sales stages, and campaigns. However, their existing manual processes for personalization were time-consuming and inefficient, limiting their ability to deliver targeted messages that resonate with individual prospects.
emlen provided Mews with a comprehensive solution to address their content management and sales enablement challenges:
emlen consolidated all of Mews's sales and marketing content into a single, easily accessible platform. This eliminated the need to search across multiple platforms, saving time and ensuring that sales reps always had the most up-to-date and relevant content at their fingertips.
With all content in one place, Mews could easily enforce brand guidelines and ensure consistent messaging across all channels. This strengthened their brand identity and improved the customer experience.
emlen's powerful tagging and automation features enabled Mews to personalize content for different buyer personas, sales stages, and campaigns. This allowed them to deliver targeted messages that resonated with individual prospects, increasing engagement and driving conversions.
With emlen, Mews has experienced the following benefits:
Overall, emlen has empowered Mews to transform their sales content management, resulting in a more efficient, effective, and personalized sales process.
Mews is excited to continue leveraging emlen to enhance their sales and marketing efforts. They plan to explore additional features, such as content analytics and integrations with other sales tools, to further optimize their content strategy and drive even greater results.
MEWS is a cloud-based property management software (PMS) provider building transformational technology for the hospitality industry.