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Case studies

MEWS - Empowering sales with a centralized collaborative space

About

MEWS is a cloud-based property management software (PMS) provider building transformational technology for the hospitality industry.

Industry
Hospitality tech
Company size
500
+
Country
🇳🇱 The Netherlands
Website
External link iconLinkedIn icon
About
Mews

The tech company Mews is a cloud-based property management software (PMS) provider building transformational technology for the hospitality industry. Mews enables great service for hotels and groups of hotels by simplifying the management of a hospitality business enabling hoteliers to deliver exceptional guest experiences.

emlen in action

Check the sales room
Challenge icon
Challenge

The challenge for Mews wasn’t creating content that their consumers value. Rather, how to centralize and streamline their upstream marketing processes to use content as a true sales asset as well.

Solution icon
Solution

Mews opted for emlen to centralize all their readily available content into a content hub. By creating a central library of content assets, Mews could manage all its content formats easily, from videos to blog articles and PDFs.

Use cases
Sales Content Distribution
The company is using emlen collaborative spaces to easily distribute its sales content.
Deal Prioritization
The company is using 'Hot Leads' feature to know when is the right time to follow-up their buyers.
Sales Content Management
The company is using emlen sales content management hub to manage all their content.
Buyer Insights
The company is using buyer engagement analytics to know when and what their buyers are looking for.
Sales Content Management
Buying Center Alignment
Sales Content Analytics

The Challenge

1: Fragmented content

MEWS had a wealth of sales and marketing, including videos, studies, presentations, and webinar recordings. However, these assets were scattered across various platforms, making it difficult for sales reps to find the right content at the right time. This fragmentation hindered their ability to deliver a consistent and effective message to potential customers.

2: Inconsistent messaging

The lack of a centralized content repository made it challenging for Mews to maintain a consistent brand voice across different channels and touchpoints. This inconsistency could undermine their credibility and confuse potential customers.

3: Lack of personalization

Mews recognized the importance of tailoring content to specific buyer personas, sales stages, and campaigns. However, their existing manual processes for personalization were time-consuming and inefficient, limiting their ability to deliver targeted messages that resonate with individual prospects.

How emlen helped

emlen provided Mews with a comprehensive solution to address their content management and sales enablement challenges:

Centralized Content Hub

 emlen consolidated all of Mews's sales and marketing content into a single, easily accessible platform. This eliminated the need to search across multiple platforms, saving time and ensuring that sales reps always had the most up-to-date and relevant content at their fingertips.

Consistent Messaging

 With all content in one place, Mews could easily enforce brand guidelines and ensure consistent messaging across all channels. This strengthened their brand identity and improved the customer experience.

Personalized Content Delivery

emlen's powerful tagging and automation features enabled Mews to personalize content for different buyer personas, sales stages, and campaigns. This allowed them to deliver targeted messages that resonated with individual prospects, increasing engagement and driving conversions.

"The fact that emlen, as opposed to the older sales enablement systems, has built the product the right way around. They first focused on a simple and delightful way to consume the content and decided to deal with content management later as they grow. After all, it's all about who consumes the content, not the one delivering it.”
Quote author

Olivier Ranunkel
Sales Enablement Lead at MEWS

Results

With emlen, Mews has experienced the following benefits:

  • Increased employee confidence in content creation and distribution. All invited users in the company have access to the content hub, ensuring that only the latest, approved content is in circulation.
  • High adoption due to emlen's simple and easy-to-navigate technology.
  • Streamlined sales outreach with the ability to curate, orchestrate, and distribute content individually in seconds.
  • Measurable content performance through emlen's content intelligence, allowing Mews to see how different assets are used and their engagement rates.

Overall, emlen has empowered Mews to transform their sales content management, resulting in a more efficient, effective, and personalized sales process.

"In a nutshell, Mews wanted to make their distribution of content assets remarkable. And this is where emlen came in.”
Quote author

Olivier Ranunkel
Sales Enablement Lead at MEWS

Future Plans for Using Emlen

Mews is excited to continue leveraging emlen to enhance their sales and marketing efforts. They plan to explore additional features, such as content analytics and integrations with other sales tools, to further optimize their content strategy and drive even greater results.

Hundreds of happy clients close deals faster with emlen.

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About

MEWS is a cloud-based property management software (PMS) provider building transformational technology for the hospitality industry.

Industry
Hospitality tech
Company size
500
+
Country
🇳🇱 The Netherlands
Website
External link iconLinkedIn icon

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