Babbel is the top-selling language learning platform.
Babbel is the top-selling language learning platform. Driven by their purpose – to create mutual understanding through language – they build products that help people connect and communicate across cultures. Through self-study lessons with Babbel, instructor-led live classes with Babbel Live, Babbel for Business, their own podcast series, and their magazine, Babbel users can focus on using a new language in real situations with real people. More than 60,000 lessons in 15 languages are hand-crafted by more than 200 linguists, and user behavior is constantly analyzed to shape and improve the learner experience. Founded in 2007 as the pioneering online language learning platform, Babbel grew steadily over the years. In 2023, Babbel was honored with a place on Fast Company's list of the World's Most Innovative Companies, ranking 4th in the Education category.
Babbel faced the challenge of managing a library of sales and marketing assets in multiple languages.
emlen's sales content management hub served as a central feature, revolutionizing how Babbel's sales team accessed and utilized sales materials.
Babbel faced the challenge of managing a library of sales and marketing assets in multiple languages.
The Babbel team shares, "We had hundreds and hundreds of assets, and the challenge was that all of this information wasn't really easily accessible for the sales team."
This disconnect limited the sales team's ability to leverage valuable content efficiently during the sales process, impacting the buying experience.
Babbel's sales enablement manager was looking for a solution to organize and easily share sales content. They found it with emlen.
The emlen sales content management hub served as a central feature to revolutionize how Babbel's sales team accessed and used sales materials.
Babbel's sales enablement and content teams work together to ensure the content hub is regularly updated with the latest assets.
The teams use dedicated Slack channels to communicate updates and new additions. The goal is to keep the sales team informed and aligned with the marketing team's efforts.
After the initial qualification steps–typically following discovery calls or demos– Babbel uses emlen's collaborative spaces.
Post-sale, the ownership of the collaborative space is transferred to the Customer Success team. This gives them a comprehensive overview of the assets shared and discussions held during the sales cycle.
This seamless handoff enhances the onboarding process and ensures continuity in customer engagement.
"The team feels confident using emlen and they feel confident being able to share real-time information with prospects. emlen has streamlined the sales process, improved the buying experience, and facilitated a more professional presentation of Babbel's brand and offerings.”
One of emlen's standout features for Babbel has been the creation of collaborative spaces.Â
"One of the things that the team said is that they like how easy it is to create a collaborative space for prospects. This feature allows our sales managers to compile tailored assets, presentations, and personalized content in a dedicated, branded space for each prospect.”
The ability to customize collaborative spaces and receive real-time engagement analytics has empowered Babbel's sales team to make informed follow-up decisions and tailor their approach to each buyer's interests and concerns.
"emlen buyer engagement analytics gives the team additional insight into what they need to follow-up on and how they can structure next steps.”
Looking ahead, Babbel aims to explore deeper integration between emlen and their CRM to improve lead tracking and sales process efficiency.
Also, using emlen for field marketing events and webinars presents a new frontier for capturing lead information and sharing real-time content with a broader audience.
The Babbel team recommends emlen for its intuitive design, ease of use, and the professionalism it adds to the sales process.Â
"emlen’s CS team did a really great job onboarding our team. They held several different sessions with the entire EMEA team but also did some follow-up more like deep insight sessions with the German-speaking team, which was really appreciated. Also, emlen has a great UI. It was one of the key things we looked at when comparing other market leaders. It looks really nice when you're a customer, and you open that collaborative space. Honestly, it's fabulous. It is the best-looking thing I've seen when I've compared others on the market.”
Babbel is the top-selling language learning platform.
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