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datango provides leading technologies for process navigation, automation, documentation and e-learning.
datango is a division of PARIS AG - Process Automation Robotics Intelligence Systems - and provides leading technologies for process navigation, automation, documentation and e-learning. Among other things, datango solutions support organizations through targeted qualification of employees during rapid rollouts, and smooth operation of enterprise applications. The software solutions provide a navigation aid in the live system, and facilitate the automatic generation and translation of process documentation, training manuals, software simulations, and real-world e-learning environments. As a result, datango helps reduce input errors, and support costs and thus increase user acceptance of business applications in companies across various industries and sizes.
datango had a disconnect between internal document prioritization and customer valuation. Before emlen, datango struggled to differentiate between content that resonated with their clients and content that missed the mark.
Embracing emlen transformed datango's approach to content management and distribution. emlen's sales content analytics capabilities allowed datango to identify which documents resonated with customers and which were overlooked.
Before emlen, datango focused heavily on creating new content, but it wasn't helping them reach their goals.
Pierino Ongeri, Senior Marketing Manager at datango, says: "We produced more and more content, but it wasn't really helping us close more business."
He said that they spent a lot of time and resources on materials that ultimately didn't have a big impact. This made it difficult to manage their content strategically and led to missed opportunities.
Chiara-Sofie Heinrichs, Sales Manager at datango, adds, "Before we only had the chance to give the prospects PDF documents and very static documents."
This approach made it impossible to understand which materials were truly resonating with prospects and which ones were falling flat.
"Now we use emlen to distribute the content and to give it to our prospects. We have the chance to get analyzes about the prospects and what are the most important documents. These insights into customer engagement and intent have significantly improved sales funnel management and lead qualification”
With the introduction of emlen, datango transformed its approach to content management and distribution.
"I would estimate that we lowered the costs and the time we spent to create content, approximately around 50%. This efficiency is attributed to emlen's ability to identify which documents are truly relevant to their audience, allowing datango to focus their efforts more effectively”
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Datango's marketing and sales teams are thrilled with the results they're seeing from emlen. It has helped them organize their content and understand what customers are interested in, allowing them to focus their sales efforts and be more strategic.
For marketing departments considering emlen, Pierino Ongeri shares his experiences:
"It dramatically supports your content management because you're able to identify the relevant documents. This strategic advantage, coupled with insights into lead temperature and sales funnel stages, makes emlen an indispensable tool for aligning marketing and sales efforts”
datango provides leading technologies for process navigation, automation, documentation and e-learning.
