Bookwire is the leading solution for the production, distribution and marketing of ebooks, audiobooks, podcasts and print-on-demand products for the publishing industry.
Bookwire is the leading solution for the production, distribution and marketing of ebooks, audiobooks, podcasts and print-on-demand products for the publishing industry. Bookwire GmbH was founded in Frankfurt in 2009 as a service provider for the delivery of e-books and digital content to publishers and has since developed into one of the leading international companies in the field of digital publishing technology. The current 150+ employees in Germany, Spain, Brazil, Great Britain, France, Mexico and the US support more than 2,500 publishers in the e-book, audiobook and print on demand sectors. Around 800,000 e-books and 200,000 audiobooks are delivered, analyzed and marketed in all relevant exploitation channels via the groundbreaking "Bookwire OS - One Solution"​ software launched in 2019.Â
Bookwire's main challenge is that they had no classic sales organization. The responsibility for sales rested mainly with the managing directors and country managers. They were now juggling different roles and stretched thin due to the company's rapid growth.
The solution Bookwire envisioned was a tool that could present high-quality, customized information in a visually appealing manner. This tool would not only enhance the effectiveness of their sales pitches but also alleviate some of the burdens from their new salespeople.
As Bookwire grew, they needed a more structured sales approach.
Eric Bartoletti, Head of Business Development, explains the core issue: "Bookwire had no classic sales organization."
Managing directors and country managers were responsible for sales on top of other duties, and they were stretched thin.
Bookwire realized they needed to decentralize sales and empower more team members. But this created a new challenge.
Eric went on to say, "We needed to educate our people how to sell well to potential clients and equip them with the right tools to successfully sign deals for us."
Bookwire's traditional PDF presentations weren't flexible enough to adapt to individual leads.
While these worked for experienced staff, newer sales personnel needed more guidance and tools to feel confident when engaging potential clients.
Bookwire needed a software to transform their sales process. They wanted a tool that would help them present customized information in an engaging way.
This would improve their sales pitches and support their newer salespeople. After exploring options, they chose emlen because its digital rooms were the perfect fit for their vision of a more dynamic and personalized sales approach.
Eric recounted the process:
"We just started Googling and quickly figured out that emlen would be the best solution for us. It fulfilled our requirements, and we had the feeling that we could implement that quite easily within our sales processes. Emlen stood out for its ease of use, visual appeal, and a customer-centric approach. All precisely what Bookwire needed!”
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As they started working with emlen, Bookwire discovered key features that completely changed their sales approach. What are those features, and how does emlen impact their day-to-day? We asked Eric Bartoletti, Head of Business Development, and Julia Lotz for their insights. Let's dive in!
Julia Lotz, Business Development Manager at Bookwire, really stressed how important emlen's organized system was. Â Before, their sales content was all over the place, and emlen's solution fixed that major headache.
"Our problem was there were many people having different versions of one and the same presentation. Emlen's content hub resolved this by providing a centralized, up-to-date repository for all sales materials, ensuring uniformity and accessibility.”
emlen has made Bookwire's sales process is now much smoother and more effective. Julia says their sales managers save precious time now that they have ready-to-go templates. Plus, emlen's analytics show them what leads are interested in, so they can really tailor their pitches.
Eric highlighted emlen's user-friendly interface, which was a critical factor in their selection process.Â
"emlen is very easy to use. It's quite flexible on how you are presenting content to leads. This ease of use and flexibility meant that even less experienced salespeople could create compelling and effective sales pitches without feeling overwhelmed.”
emlen completely changed how Bookwire handles sales. Not only did it make everything more organized, but it also boosted the team's confidence.
New salespeople especially loved how emlen gave them all the right info to succeed in their client meetings.
emlen's engagement analytics were a game-changer for Bookwire. The sales team could see exactly what interested their leads. This replaced guesswork with data, letting them focus on what mattered to potential clients. Â Better conversations and follow-ups were the direct result.
emlen completely changed how Bookwire approached sales. Its centralized content, customizable templates, easy-to-use interface, and powerful analytics were exactly what Bookwire needed.
emlen didn't just solve problems; it made their sales process more efficient, effective, and perfectly suited for today's digital world.
In a resounding endorsement of emlen, Eric confidently stated:
"We would definitely recommend emlen to others. It's a great way for all your sales reps to become more efficient.”
Eric sees a future where they diversify their content even further and use emlen's analytics to guide those choices. For Bookwire, emlen isn't a quick fix – it's a tool for constant improvement.
Bookwire's experience with emlen shows how the right digital tools can completely transform a business.
They went from struggling with disorganized sales to a streamlined, data-driven process. This isn't just about solving problems; it's about unlocking new possibilities.
Bookwire is the leading solution for the production, distribution and marketing of ebooks, audiobooks, podcasts and print-on-demand products for the publishing industry.
