Top 29 Sales Enablement Tools To Use In 2024

Marc Grewenig
January 29, 2024

Sales enablement tools have rapidly evolved from nice-to-haves to necessary assets across all levels of sales operations. As we dive into 2024, many of these digital sales enablement tools have shifted from being novelties to advanced solutions capable of automating sales tasks, coordinating marketing efforts, providing unprecedented customer insights, enhancing revenue growth, and ensuring overall business success.

We’ve compiled a list of tools that can help your business optimize workflows, reduce time spent on admin tasks, and enhance your sales team’s productivity! Keep in mind that although we’ve put them into categories, many of these tools will fit into more than one. 

Of course, we’ll be starting with our personal favorite, and it’s definitely because we’re biased.

Buyer Enablement Platforms

#1 Emlen

emlen.io landing page

emlen.io leads the pack by offering sales teams a comprehensive tool to enhance collaboration, streamline content delivery, and provide valuable insights into customer behavior. 

With emlen.io, your teams can:

  • Find the right content at the right time and for the right situation - every time.
  • Exchange valuable content with their customers using a digital sales room to help them make better decisions.
  • Collaborate with buyers by using meeting calendars or chat. Pin buyer comments or questions to ensure timely answers.
  • Gain insights into click-through rates or see which pieces of content your buyers are consuming. Monitor interaction and engagement in real-time in your CRM.

Customers like MEWS and Aucotec are already using emlen to serve their buyers and customers. With a focus on simplicity and efficiency, your sales team can also be the drivers of faster, more effective sales with emlen.io. Book a discovery call or demo to see what our tool can do for your business.

Rating: 4.9 out of 5 on G2

Pricing:  emlen’s pricing starts at €79 per month for 1 user. Contact us for enterprise pricing. 

Sales Enablement Platforms

What is a sales enablement platform, and how can it help your teams run optimally? A sales enablement tool can help tame your training materials and content by collecting it in a central hub. This allows each person in your sales team to have access to the same assets making training, documentation, and analysis completely aligned. 

As we mentioned, many of the tools we’ve listed could fit into many different categories, but there are also many different types of sales enablement tools.

#2 ClearSlide

ClearSlide landing page

Whether it’s content management or guided selling, ClearSlide enhances sales and marketing alignment. Your team(s) can organize their content collections so they’re easy to access before big meetings or when writing an email. 

You’ll also have access to real-time customer engagement insights so you can make the best business decisions. 

Rating: 4.1 out of 5 on G2

Pricing: No pricing is provided by ClearSlide

#3 Saleshood

Saleshood landing page

The foundations of SalesHood’s sales enablement platform are built to help keep your sales team running like a well-oiled machine. They aim to make ongoing training fun and engaging with gamification and certifications. 

You’ll also be able to increase your content effectiveness by making publishing and sharing personalized pages easy and fast. 

Rating: 4.6 out of 5 on G2

Pricing: Pricing starts at USD50 per 1 user per month. No further pricing is provided unless you contact them.

#4 Accent Technologies

Accent Technologies landing page

If you’re looking for greater visibility and optimization in your sales processes, then Accent Technologies platform will help you get there. With automation, setting up and updating content couldn’t be easier or efficient.

Want to go beyond the usual guidance? Use their AI-assisted guided selling so your reps can focus on the right deals with the right content. 

Rating: 4.4 out of 5 on G2

Pricing: Unfortunately, there is no pricing information available. You can request a demo, however.

#5 Gong




Gong landing page

Gong has emerged as one of the leaders in sales enablement software, and with good reason. The platform allows your sales teams to uncover what’s going on with your customers, allowing your reps to adapt, upskill, and hit their targets.

Rather than just giving your teams a one-dimensional view of what’s happening, Gong delivers a holistic picture of both your team and your company’s market. 

Rating: 4.7 out of 5 on G2

Pricing: Gong only does customized proposals based on your team and use case. 

#6 Outreach

Outreach landing page

When you’re looking to boost your sales team productivity, Outreach is just the platform to help your teams get there by helping them create and close more pipeline. Outreach is a Sales Execution platform that helps streamline sales engagement and deal management and gives you comprehensive insights into your deals.

They place great emphasis on data security to ensure your organization is protected and your teams can do their best work.

Rating: 4.3 out of 5 on G2

Pricing: Pricing for both their packages is by request only and is based on a per-user basis. You pick the appropriate package for your business case and then pay a single per-user fee. 

#7 SalesLoft

SalesLoft landing page

From sales forecasting to revenue intelligence, SalesLoft has your use case covered. The platform offers four different products: Cadence, Conversations, Deals, and Forecast. Your team can use these tools to boost performance through a better pipeline, gain insights to use when coaching team members, and predict future sales outcomes with sales enablement analytics and data.

Rating: 4.5 out of 5 on G2

Pricing: No pricing available. You can request a demo of the product, but there is no information about getting a quote.

#8 Ambition

Ambition landing page

The Ambition platform is for those of you who want to hone your teams' skills. They believe that ongoing development is what creates real success through higher productivity and effectiveness. 

The platform can align your overall company initiatives with goals to drive real and consistently good outcomes for your business.   

Rating: 4.6 out of 5 on G2

Pricing: Ambition’s pricing list is gated, so you’ll need to leave your business details to download it. 

#9 LevelEleven by ascentcloud

LevelEleven landing page

The three pillars of LevelEleven are Motivation, Engagement, and Coaching. The platform allows you to foster healthy competition among your team through sales gamification. Recognize high performance through badges and keep them focused on the behaviors that drive revenue.

You can then find areas that need improvement and coach to drive better results in the future.

Rating: 4.4 out of 5 on G2 

Pricing: LevelEleven offers two pricing editions. The ‘Motivate’ package is USD 40 per user per month, and the ‘Coach’ package is USD 50 per user per month.

#10 Yesware by Vendasta

Yesware landing page

With a focus on email outreach, Yesware gives you and your team insights on email effectiveness for better strategies. Track emails, create customizable templates, and use a meeting scheduler for a streamlined process so you’re not stumbling in the dark.

You can see the content your prospects or buyers are engaging with the most, so you can provide related content. Use personalized outreach to engage better with buyers through better subject lines and email content!

Rating: 4.4 out of 5 on G2

Pricing: Yesware has three pricing tiers, starting at USD 15 per seat per month. They also have a ‘Premium’ and ‘Enterprise’ tier, which cost USD 35 and USD 65, respectively. If your business has special requirements, you can contact them for custom pricing.

#11 Quotient

Quotient landing page

Sending a quote can be a guessing or waiting game. Did the person open the quote? Was the quote created so it’s easy for the buyer to ask questions? With Quotient, you’ll have a solution that makes it easier for both you and your buyers to collaborate on your quote. 

You email your buyers a personalized link so they can access their quote. You can set up the quote with templates or let your customer choose with ‘Optional’ or ‘Multiple Choice’ selections. Your quotes don’t have to be boring documents that don’t get results.

Rating: 4.7 out of 5 on G2

Pricing: Their ‘One Man Band’ pricing is great for freelancers or solopreneurs, costing USD 25 per month. The ‘Business Time’ tier costs USD 45 per month and is built for 2 to 5-person teams. If your team grows, you’ll pay an additional USD 6 per member per month.

#12 Upland Sales Productivity Software

Upland Sales Productivity Software landing page

Upland offers a selection of sales products that currently consist of Altify, Qvidian, and RO Innovation. The trio of tools can help your business grow revenue, win new business, and win more deals.

Altify

If you’re looking for a solution to reduce the complexity of your sales motions, Altify can help deliver clarity by fostering collaboration. 

Rating: 4.2 out of 5 on G2
Pricing: None is available, but you can sign up for a demo.

Qvidian

Automate your proposals to gain 30% faster response times and a 28% increase in win rates with Qvidian. Whether remotely or in-office, you can encourage collaboration for better results.

Rating: 4.3 out of 5 on G2
Pricing: None is available, but you can sign up for a demo.

RO Innovation

Make it easy for your business to collect customer feedback and references. RO Innovation can help make customer reference management easier, not just for sales teams but also for marketing and customer success. Create brand fans and stay on top of who your biggest advocates are.

Rating: 4.0 out of 5 on G2
Pricing: None is available, but you can sign up for a demo.

#13 Wonderway

Wonderway landing page

AI is here to stay, and Wonderway leverages it to help your sales reps via automated sales coaching on each call. Listening to sales calls is time-consuming, and with Wonderway’s automatic in-call scoring, you can get feedback immediately from the AI coach.

You can then analyze on the fly to make improvements directly in the next call!

Rating: 4.6 out of 5 on G2

Pricing: They have two solutions but have no pricing available. You’ll need to reach out for a personalized quote.

While there aren’t any free sales enablement tools, as you’ve learned, many of them provide free trials, so you can get a feel of them before making a more definitive choice. But software sales enablement isn’t the only place where your team can benefit. 

Customer relationship management tools (CRM)

Tools to manage how your business communicates and collaborates are equally important, so let’s jump into the world of customer relationship management (CRM) tools. 

#14 HubSpot Sales Hub

HubSpot Sales Hub landing page

The HubSpot Sales Hub really covers a lot of ground with their platform. The main use cases cover lead management and prospecting to call tracking. You can schedule meetings, manage payments and subscriptions, and give your sales team the tools they need with scripts or competitor battle cards. 

As you grow, you can track all the metrics to forecast revenue and make better decisions based on data to help you scale your business.

Rating: 4.4 out of 5 on G2
Pricing: HubSpot offers four different tiers, starting with the ‘Free HubSpot CRM’ and ending with the Enterprise tier, which starts at USD 1500 per month. 

#15 Salesforce Sales

Salesforce Sales landing page

The Salesforce Sales platform is very comprehensive. Its main features are lead and opportunity management, sales forecasting, and extensive integration capabilities. This allows for a granular view of your sales data allowing you to customize your business processes. 

With one platform, you can cut out tool switching to improve efficiency and reduce chaos. There are also AI capabilities built in to help with sales projection and forecast management.

Rating: 4.3 out of 5 on G2
Pricing: Salesforce has five pricing tiers, ranging from USD 25 to USD 500. The prices are per user per month, and you can opt to be billed monthly or annually.

#16 Zoho CRM

Zoho CRM landing page

It’s very clear what the main focus of the Zoho CRM offering is: your customers. The platform is set up to help you engage with your customers so you can build sustainable relationships. They claim the tool can help you reach maximum productivity without focusing just on the platform. 

Use Zoho CRM to automate workflows, processes, and customer journeys. Then, use the tool’s advanced analytics to gain actionable insights.

Rating: 4.0 out of 5 on G2
Pricing: Standard pricing starts at EUR 14 per user per month, billed annually. Their most expensive tier, ‘Ultimate,’ costs EUR 52 per user per month. They also offer what they call ‘Bundles’ so you can put together a custom package of just the products you need.

If you want to pay on a monthly basis, you can, but it will be pricier. Zoho offers a 15-day free trial 

#17 Zendesk Sell

Zendesk Sell landing page

Streamline communication between your reps and your customers with email, phone, and SMS integrations. Zendesk Sell can help you automate your sales processes and gain access to real performance reporting. You can track your sales team’s performance and see how you can take the steps you need to help them improve.

You can connect Zendesk Sell with your existing solutions through rich, open APIs, offering a wide array of integration possibilities. 

Rating: 4.2 out of 5 on G2

Pricing: You can start with Zendesk Sell for EUR 19 per agent per month. Their pricing goes up to EUR 115 per month for their ‘Sell Professional’ package per agent per month. Outside of their standard packages, they offer an enterprise package that starts at EUR 169, but you’ll need to contact them directly so they can put together something personalized for your use case.

#18 Pipedrive

Pipedrive landing page

With its user-friendly CRM platform, Pipedrive can optimize sales processes with intuitive tracking and customization options. With their sales pipeline visuals, you can see your team’s entire sales process at a glance. With easy-to-use drag-and-drop options, updating your deals is straightforward. 

Use Pipedrive to see a full history of all communications, regardless of outreach method, to make sure you don’t miss important information. 

They also offer add-on features so you can enrich your plan beyond the base packages.

Rating: 4.2 out of 5 on G2

Pricing: Pipedrive has a wide range of pricing options to suit every business and use case. Their ‘Essential’ package costs EUR 14.90 (per user per month, billed annually) or EUR 21.90 when billed monthly. Their most expensive package is for enterprise teams and costs EUR 99 per user per month, billed annually. If you want to pay monthly, the price for Enterprise goes up to EUR 119.

#19 Nimble

Nimble landing page

Ready to integrate with your current email, socials, or website, the relationship-focused Nimble wants to help you unify your contacts so you can manage everything in one place. You can also keep track of and manage your business processes to ensure maximum growth.

Nimble is also one of the few platforms catering to smaller teams and solopreneurs, so you can get started even if it’s just you!

Rating: 4.5 out of 5 on G2

Pricing: Nimble offers really simple pricing that costs UD 29.90 per user per month when you pay monthly. You can save up to 17% if you switch to annual billing. 

#20 SAP Sales Cloud

SAP Sales Cloud landing page

SAP Sales Cloud wants to help you ‘tap into a 360-degree view of your customers and interactions’ by helping you spend precious time building relationships and engaging with prospects and customers. 

Featured highlights include cloud deployment, unified customer views, and an optimized mobile selling experience.

Rating: 4.1 out of 5 on G2

Pricing: Pricing isn’t openly available, and you’ll need to contact them directly to request a quote

#21 Oracle CX Sales

Oracle CX Sales landing page

Are you using real data to build actionable sales plans? If not, Oracle Sales can help you do just that. With real-time customer intelligence to help you build comprehensive customer profiles, the platform has the tools to help you land more customers.

This optimized selling experience isn’t just for your company’s teams but can also be extended to your partners, allowing for the same user experience. Now, you can enjoy more efficient communication and better alignment.

Rating: 4.3 out of 5 on Capterra

Pricing: We did our best to get you information on this, but unfortunately, no pricing was available on their website or elsewhere. 

#22 Microsoft Dynamics 365 Sales

Microsoft Dynamics landing page

If you’re already using the Microsoft suite of products, taking a look at Dynamics 365 Sales is a natural step when evaluating your options to give your teams a seamless experience across the board. Dynamics can guide users through the sales process and help simplify sales performance analysis. 

Enjoy features like opportunity tracking, guided selling, and configurable dashboards.

Rating: 3.8 out of 5 on G2

Pricing: The Dynamics sales platform offers a wide range of pricing that starts at USD 40 and goes up to USD 162. Check out their pricing tiers; if you’re unsure, you can always reach out to clarify the costs. 

#23 Sage CRM

Sage CRM landing page

Sage CRM will help you bring all your teams, not just sales, under one roof. Align your marketing and customer success teams with your sales team for maximum success. Enjoy revenue growth, better data, and broader insights to make the best business decisions for your company.

Rating: 3.7 out of 5 on G2

Pricing: We couldn’t find pricing on the Sage CRM website, but according to G2, they charge by cloud and on-prem. We recommend reaching out to Sage if you’re interested in the most accurate pricing, as the information on G2 was last updated in 2021.


Sales Analytics

You can’t have a sales enablement strategy and customer relationship management tools and leave it at that. At some point, you’ll need to examine all the data you’re collecting to see what you can adjust and optimize. Sales analytics is a vital part of any sales team’s process of improvement. Use these tools to catch what you might be missing all along your sales funnel.

#24 Chorus.ai by Zoominfo

Zoominfo landing page

If you want to really dig deep into your customer interactions, Chorus.ai can help you do just that. With instant access to conversation transcripts, you can examine insights to learn from customer calls or meetings. 

Learning what makes for successful calls can help you drive team performance and identify areas for improvement. 

Rating: 4.5 out of 5 on G2

Pricing: In order to view pricing for Chorus.ai, you’ll need to leave your business contact details. 

Sales Prospecting and Intelligence Tools

This is where your marketing and sales teams can really collaborate and align. From initial outreach and sales conversations during prospecting, generating qualified leads from either marketing or sales can have a profound effect on your entire sales pipeline. If you want to improve your chances of closing deals, these are the tools you need to look into.

#25 Demandbase for Sales

Don’t cast a wide net when prospecting for customers. Cast a net that’s going to catch the prospects that most closely match your ICP with Demandbase. With their Account Intelligence to guide your teams through every step of the sales prospecting process, your reps can see engagement and activity across all your channels.

Rating: 4.3 out of 5 on G2. Please keep in mind that this rating is for the full platform and not just for the sales intelligence tool

Pricing: Demandbase’s pricing is a bit more comprehensive as it covers multiple tools, use cases, and price ranges. They also don’t have a list available to view, so you’ll need to reach out for a quote.

#26 Bliro.io

Bliro landing page

Conversation Intelligence may not be something you hear so often, but Bliro for Sales is looking to change out. With a super handy AI note-taking tool, you can concentrate fully on your customer conversations and let AI document everything for you! 

Based in Germany, Bliro is also big on data privacy and security, so you can be sure that your company and your customers are GDPR compliant.

Rating: 4.5 out of 5 on OMR Reviews (only available in German)

Pricing: Bliro’s pricing is straightforward. You can opt to sign up for a starter account that’s free forever. Or, you can go with the Pro version, where you’re charged by the number of meetings you have per month. 

#27 Customers.ai

Customers.ai landing page

Meeting and serving your customers across all touchpoints is essential for success and growth. Customers.ai can help you scale while you do that. With features like multichannel campaigns, better customer segmentation, and predictive analytics, your team can better target your customers wherever they are in the pipeline.

Rating: 4.8 out of 5 on G2

Pricing: You can try the platform free for 7 days. The free trial includes all features and delivers up to 5,000 contacts. Starter pricing then starts at USD225 per month. The cost per contact is USD 0.27 and USD 0.04 per sent email.

Sales Training and Coaching Tools

Your sales representatives aren’t going to always be performing at 100%, but that’s where sales training and coaching tools are important to have as part of your tool stack. Find the areas that need work and keep motivation at a high by rewarding success. When your sales management creates an environment of constant learning to improve, your customers will reap the benefits.

#28 Showpad Coach (previously LearnCore)

Showpad Coach landing page

From onboarding to performance analytics, Showpad Coach can help get your teams running on all cylinders for optimal results. The tool can help get new hires up and running faster so they aren’t playing catch-up with the rest of the team.

With continuous training, Showpad Coach can help your reps sell with confidence, thanks to improved pitch quality. 

Rating: 4.4 out of 5 on G2

Pricing: The Showpad Coach pricing is only available upon request.

#29 Qstream

Qstream landing page

Qstream is a microlearning platform that can be used to help enhance sales performance. While not a dedicated sales training or coaching platform, using it for microlearning can help onboard new sales methods and strategies.

Rating: 4.5 out of 5 on G2

Pricing: None is available, but you can schedule a call to speak to one of their microlearning experts.

We know that we covered a lot of tools and platforms in this article, but that’s exactly what makes it challenging for businesses to decide which ones are best suited for their business and customers. When choosing tools, there are a lot of things you need to consider, so what exactly should you be looking out for?

What to consider when choosing B2B sales enablement tools

Selecting the right sales enablement tool involves examining the factors that most closely align with your business needs. You need to consider the size and culture of your sales team, the complexities of your sales pipeline, the required integrations with existing systems, and the level of customization you need. And remember ─ what may work for your business won’t necessarily work for another.

Consulting with your sales team is essential when evaluating and integrating these tools into existing workflows. Upfront involvement prevents friction, ensures smoother adoption, and advocates for tools that truly meet your team's needs.

What’s next in sales enablement tools

In terms of future trends, artificial intelligence and machine learning will continue to dominate, offering even sharper, more precise analytics and insights. Expect greater personalization and enhanced mobility to reflect the remote working trend. The ever-growing need for all-in-one solutions will also lead to more comprehensive sales enablement tools integrating various aspects of sales and marketing.

Making the tools work for you

2024 promises to be a year of change for digital sales platforms. 

There are so many tools on the market it can be tempting to try many, especially if your budget allows it. But don’t get lured into losing what really counts with tool chaos. Your tools should serve you and not the other way around. Your team’s success hinges upon how easy it is for them to adopt it and help them get better.

Finally, close your sales enablement loop with the best-in-class solutions. Try emlen.io today to put your buyers at the forefront of your business.

Marc Grewenig

at
emlen