Radancy provides companies with solutions to attract, engage, and hire the best talent.
Radancy, a global leader in talent acquisition technology, offers innovative solutions to help companies attract and hire top talent. Headquartered in New York, Radancy uses AI and machine learning to optimize recruitment through its flagship Talent Acquisition Cloud. This platform includes tools like career sites, CRM, employee referrals, and programmatic ad tech, empowering recruiters to efficiently target top candidates.
Radancy struggled with outdated methods like collecting business cards and managing sales content through email, which hindered efficiency and tracking customer engagement.
With emlen, Radancy improved event outreach using QR codes, streamlined sales with digital sales rooms, and optimized partnerships by providing consistent, up-to-date information.
We spoke to Radancy’s CRO, DACH, Matthias Wolf to find out about their biggest challenges and what they were looking for in a solution.
Radancy was stuck using outdated methods, such as collecting business cards at events and managing all its sales content through endless email threads, which really slowed it down.
Matthias had been frustrated by not being able to track customer engagement effectively. This led them to seeking out a modern solution that could keep up with their global operations and sophisticated buyer needs.
A referral from a startup friend led Matthias to emlen. Intrigued by its potential, he decided to give it a try.
"We weren’t searching for it, but it addressed our challenges perfectly."
This marked the beginning of Radancy’s transformation.
When Radancy began using emlen, they quickly saw opportunities for improvement across their events, sales processes, and partnerships.
At conferences, Radancy moved from collecting business cards to using QR codes linked to digital info hubs, or Destinations as they’re called in the emlen solution.
"We printed postcards with QR codes…people were already able to access the collaborative space and we had the data."
This one simple switch transformed their lead capture process!
Radancy’s sellers could now create digital sales rooms with templates. Instead of endless email chains, everything was organized in one place. Matthias found it interesting to see who accessed the rooms and what they were engaging with. This transparency allowed for more personalized and effective client interactions.
Partners received their own emlen Destinations ensuring they always had the latest information. This consistency made collaborations smoother and more efficient.
Adopting emlen marked a turning point for Radancy’s processes. The benefits were quickly noticeable and impactful, enhancing various aspects of their operations.
Matthias outlined the significant changes they had with emlen:
The entire process of managing and sharing content became much simpler and faster, allowing the team to focus more on strategic tasks.
emlen provided detailed insights into client engagement, helping sales teams tailor their strategies effectively.
Using QR codes at events was a game-changer, making lead capture seamless and more professional.
Looking ahead, Radancy plans to further integrate emlen into their marketing efforts, creating more content hubs and leveraging its features to the fullest.
"We plan to leverage emlen even more for our partnership engagements and marketing initiatives."
emlen has been a solution that modernized Radancy’s methods, improving efficiency, providing valuable insights, and enhancing lead generation.
Reflecting on their experience with emlen, Matthias shared his enthusiasm for the solution:
"For us, emlen worked really well and we absolutely recommend it. Check out emlen and discover how it can benefit your operations!"
Radancy provides companies with solutions to attract, engage, and hire the best talent.
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