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Case studies

From Chaos to Conversions: How LapID Transformed Sales with Centralized Content

About

LapID is a leading provider of digital vehicle identification and customer communication solutions for the automotive industry.

Industry
IT Services and IT Consulting
Company size
40
+
Country
Germany 🇩🇪
Website
External link iconLinkedIn icon
About
LadID

LapID is a leading provider of digital vehicle identification and customer communication solutions for the automotive industry. LapID's innovative products and services streamline processes and enhance customer experiences, improving security, efficiency, and engagement.

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Challenge icon
Challenge

LapID struggled with scattered and inaccessible sales content, leading to inefficient sales processes and missed opportunities to engage potential customers. The disorganization made it difficult for sales representatives to deliver consistent, impactful messaging during critical sales follow-up interactions.

Solution icon
Solution

emlen provided LapID with a centralized collaborative space, revolutionizing how sales materials were managed and shared. This innovative platform enabled streamlined organization, easy access, and seamless content delivery, empowering sales teams to connect more effectively with prospects and drive conversions.

Use cases
Sales Content Distribution
The company is using emlen collaborative spaces to easily distribute its sales content.
Deal Prioritization
The company is using 'Hot Leads' feature to know when is the right time to follow-up their buyers.
Sales Content Management
The company is using emlen sales content management hub to manage all their content.
Buyer Insights
The company is using buyer engagement analytics to know when and what their buyers are looking for.
Sales Content Management
Buying Center Alignment
Sales Content Analytics

The Challenge

LapID  faced significant hurdles in managing and utilizing their sales content effectively. Sales representatives encountered difficulties in locating the right materials at the right time, resulting in limited content utilization during critical sales follow-up interactions. This disorganization led to:

Inconsistent Messaging

Lack of access to the latest and most relevant content meant sales representatives often delivered inconsistent information to potential customers.

Inefficient Sales Process

Valuable time was wasted searching for the appropriate materials, hindering the sales team's ability to focus on building relationships and closing deals.

Missed Opportunities

 Without a streamlined way to share compelling content during sales follow-up, LapID risked losing potential customers due to disengagement and lack of timely information.

Limited Visibility into Content Usage

LapID lacked insights into which content resonated most with prospects, making it difficult to refine their sales strategies.

How emlen helped

To address these challenges, LapID partnered with emlen to implement a comprehensive content management and engagement solution. The emlen platform provided LapID with:

  • Centralized collaborative space: All sales materials were consolidated into a single, easily accessible location, eliminating the need for time-consuming searches.
  • Streamlined organization: Content was organized into intuitive categories and tagged for easy retrieval, ensuring sales representatives could quickly find the most relevant materials.
  • Modern delivery: emlen's digital sales rooms enabled LapID to present content in a polished and engaging way, enhancing the customer experience.
  • Enhanced collaboration: Sales representatives could easily share content with each other and collaborate on presentations, ensuring consistent messaging.
  • Data-driven insights: emlen's analytics provided LapID with valuable insights into content usage, helping them understand which materials were most effective and refine their sales strategies accordingly.

Results

"emlen has been a game-changer for us, significantly improving our content interaction rates during the sales cycle.”
Quote author

Stefanie Effer
Head of Marketing at LapID

Increased Content Usage and Engagement

The centralized emlen hub made it simple for sales representatives to find the right materials and share them in a modern way, directly improving customer interactions.

Improved Sales Follow-Up

A unified, consistent sales follow-up process through emlen led to a better customer experience and a higher rate of conversions.

Significant Time Savings

emlen's intuitive interface and search functionality eliminated the time wasted searching for content, allowing for more focused customer interactions.

Hundreds of happy clients close deals faster with emlen.

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About

LapID is a leading provider of digital vehicle identification and customer communication solutions for the automotive industry.

Industry
IT Services and IT Consulting
Company size
40
+
Country
Germany 🇩🇪
Website
External link iconLinkedIn icon

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