Arrow left
Case studies

How INTERGATOR Streamlined Sales and Improved Customer Experience

About

Interface projects is a leading developer of enterprise search solutions, with a strong focus on semantic search technology.

Industry
Enterprise search software
Company size
35
+
Country
🇩🇪 Germany
Website
External link iconLinkedIn icon
About
Interface projects

Interface projects is a leading developer of enterprise search solutions, with a strong focus on semantic search technology. For over 20 years, their flagship product, INTERGATOR, has helped companies of all sizes search fast and efficient within their vast internal knowledge. INTERGATOR acts as a "Google for your company's internal information," letting users search for information across multiple third-party systems with ease.

Challenge icon
Challenge

Like many sales teams, Intergator faced challenges with managing customer communications and gaining visibility into prospect engagement. Before emlen, they relied heavily on sending large emails containing multiple attachments.

Solution icon
Solution

INTERGATOR adopted emlen to transform their sales enablement process. emlen's features offered a modern and streamlined solution to their communication and engagement challenges.

Use cases
Sales Content Distribution
The company is using emlen collaborative spaces to easily distribute its sales content.
Deal Prioritization
The company is using 'Hot Leads' feature to know when is the right time to follow-up their buyers.
Sales Content Management
The company is using emlen sales content management hub to manage all their content.
Buyer Insights
The company is using buyer engagement analytics to know when and what their buyers are looking for.
Sales Content Distribution
The company is using emlen collaborative spaces to easily distribute its sales content.
Sales Content Management
The company is using emlen sales content management hub to manage all their content.
Deal Prioritization
The company is using 'Hot Leads' feature to know when is the right time to follow-up their buyers.
Buyer Insights
The company is using buyer engagement analytics to know when and what their buyers are looking for.

The Challenge

Like many sales teams, Intergator faced challenges with managing customer communications and gaining visibility into prospect engagement. Before emlen, they relied heavily on sending large emails containing multiple attachments. This led to several pain points:

  • Disorganization: The volume of emails and attachments created a cluttered and confusing experience for both INTERGATOR’s sales team and their customers. Keeping track of what was sent and when became increasingly difficult.
  • Limited Tracking: It was hard to determine whether emails were opened, if specific attachments had been viewed, and whether content was shared internally within the prospect's company. This uncertainty made it difficult to prioritize follow-up efforts effectively.
  • Outdated Approach: INTERGATOR recognized that their email-centric method was becoming outdated and didn't help them stand out in a competitive market.

The Solution

INTERGATOR adopted emlen to transform their sales enablement process. emlen's features offered a modern and streamlined solution to their communication and engagement challenges.

Key Features and Benefits of emlen

Content Hub

The content hub became a central repository for all sales and marketing materials. INTERGATOR’s team adds new content weekly, ensuring materials are always up to date. 

"I just delete the old content, and add the new one. That way, it's always up to date", Kathrin tells us. This ease of management saves time and ensures customers always have access to the latest information.

Analytics

emlen's analytics provide INTERGATOR with actionable insights into customer behavior. They receive notifications when prospects interact with emlen links, indicating interest. 

Kathrin explains:

"I see how long has the person viewed the emlen content, which content was viewed, was it forwarded to a colleague... and then maybe make a call."
Quote author

Kathrin Ziebell
Sales Manager at INTERGATOR

The team uses these insights to prioritize leads and personalize their outreach for maximum impact.

Visual Appeal

emlen's visually engaging format improves the customer experience compared to traditional emails weighed down by attachments. Customers appreciate the ease of navigation and the ability to find information quickly.

How INTERGATOR worked before emlen

INTERGATOR’s previous sales process relied heavily on large emails with numerous attachments. This approach made it difficult for the sales team to track customer engagement, prioritize leads, and keep track of the information provided. The customer experience also suffered due to the disorganized presentation of materials.

"Before using emlen we just sent out many big emails with a lot of attachments to our customers. Mostly they were in PDF format. So it was hard to tell us apart from other companies on the market..."
Quote author

Kathrin Ziebell
Sales Manager at INTERGATOR

Future plans for using emlen

INTERGATOR has exciting plans to expand their use of emlen. By integrating emlen with their Microsoft CRM system, they anticipate an even more seamless sales workflow. The integration will allow them to gain centralized insights directly within their CRM, automating actions based on emlen activity and offering a more holistic view of the sales pipeline.

Recommendation

"I would highly recommend emlen to people who work for companies that have complex products and long sales cycles. It helps to make your day easier and more structured, allowing you to spend less time searching for information and calling leads who are not interested in your solution. It keeps you focused and helps you with your prioritization.."
Quote author

Kathrin Ziebell
Sales Manager at INTERGATOR


Hundreds of happy clients close deals faster with emlen.

Book demo
CTA image
About

Interface projects is a leading developer of enterprise search solutions, with a strong focus on semantic search technology.

Industry
Enterprise search software
Company size
35
+
Country
🇩🇪 Germany
Website
External link iconLinkedIn icon

More Case studies