Interface projects is a leading developer of enterprise search solutions, with a strong focus on semantic search technology.
Interface projects is a leading developer of enterprise search solutions, with a strong focus on semantic search technology. For over 20 years, their flagship product, INTERGATOR, has helped companies of all sizes search fast and efficient within their vast internal knowledge. INTERGATOR acts as a "Google for your company's internal information," letting users search for information across multiple third-party systems with ease.
Like many sales teams, Intergator faced challenges with managing customer communications and gaining visibility into prospect engagement. Before emlen, they relied heavily on sending large emails containing multiple attachments.
INTERGATOR adopted emlen to transform their sales enablement process. emlen's features offered a modern and streamlined solution to their communication and engagement challenges.
Like many sales teams, Intergator faced challenges with managing customer communications and gaining visibility into prospect engagement. Before emlen, they relied heavily on sending large emails containing multiple attachments. This led to several pain points:
INTERGATOR adopted emlen to transform their sales enablement process. emlen's features offered a modern and streamlined solution to their communication and engagement challenges.
The content hub became a central repository for all sales and marketing materials. INTERGATOR’s team adds new content weekly, ensuring materials are always up to date.
"I just delete the old content, and add the new one. That way, it's always up to date", Kathrin tells us. This ease of management saves time and ensures customers always have access to the latest information.
emlen's analytics provide INTERGATOR with actionable insights into customer behavior. They receive notifications when prospects interact with emlen links, indicating interest.
Kathrin explains:
"I see how long has the person viewed the emlen content, which content was viewed, was it forwarded to a colleague... and then maybe make a call."
The team uses these insights to prioritize leads and personalize their outreach for maximum impact.
emlen's visually engaging format improves the customer experience compared to traditional emails weighed down by attachments. Customers appreciate the ease of navigation and the ability to find information quickly.
INTERGATOR’s previous sales process relied heavily on large emails with numerous attachments. This approach made it difficult for the sales team to track customer engagement, prioritize leads, and keep track of the information provided. The customer experience also suffered due to the disorganized presentation of materials.
"Before using emlen we just sent out many big emails with a lot of attachments to our customers. Mostly they were in PDF format. So it was hard to tell us apart from other companies on the market..."
INTERGATOR has exciting plans to expand their use of emlen. By integrating emlen with their Microsoft CRM system, they anticipate an even more seamless sales workflow. The integration will allow them to gain centralized insights directly within their CRM, automating actions based on emlen activity and offering a more holistic view of the sales pipeline.
"I would highly recommend emlen to people who work for companies that have complex products and long sales cycles. It helps to make your day easier and more structured, allowing you to spend less time searching for information and calling leads who are not interested in your solution. It keeps you focused and helps you with your prioritization.."
Interface projects is a leading developer of enterprise search solutions, with a strong focus on semantic search technology.
