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How emlen Transformed Sales Engagement and Efficiency for AUCOTEC

About

AUCOTEC AG is a leading engineering software provider with an extensive global presence.

Industry
Software Development
Company size
200
+
Country
Germany 🇩🇪
Website
External link iconLinkedIn icon
About
Autotec

AUCOTEC AG is a leading engineering software provider with an extensive global presence. Its flagship product, Engineering Base (EB), streamlines complex project design and documentation. They serve various industries, offering comprehensive training and support services.

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See how Autotec leverages their digital sales room to revolutionze the way their sales team operates.

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Challenge icon
Challenge

AUCOTEC struggled to see how prospects were engaging with their emails, making it hard to measure success and connect with key decision-makers. Their complex technical offerings required a lot of information sharing, which highlighted the need for better communication.

Solution icon
Solution

emlen organized AUCOTEC’s information, provided detailed engagement analytics, and streamlined communication. This improved their ability to connect with decision-makers, enhanced the buying experience, and simplified the decision-making process for prospects.

Use cases
Sales Content Distribution
The company is using emlen collaborative spaces to easily distribute its sales content.
Deal Prioritization
The company is using 'Hot Leads' feature to know when is the right time to follow-up their buyers.
Sales Content Management
The company is using emlen sales content management hub to manage all their content.
Buyer Insights
The company is using buyer engagement analytics to know when and what their buyers are looking for.
Sales Content Management
Buying Center Alignment
Sales Content Analytics

The Challenge

AUCOTEC faced challenges in tracking prospect engagement and managing a complex sales cycle. emlen’s platform offered engagement insights, streamlined content delivery, and centralized sales content, significantly enhancing AUCOTEC’s visibility and overall buying experience.

How emlen helped

Collaborative spaces for information exchange

emlen’s platform centralized AUCOTEC’s data, ensuring easy access and preventing data loss. This streamlined the extensive information exchange required for their technical sales, making the process smoother for both sales teams and prospects.

Engagement insights

emlen provided detailed analytics on how prospects interacted with content, allowing AUCOTEC to understand engagement patterns. This insight enabled them to tailor their approach, capturing the attention of decision-makers and fostering stronger connections.

Enhanced customer experience

By simplifying access to relevant information and streamlining the communication process, emlen improved the overall buying experience for AUCOTEC’s prospects. The centralized platform ensured that prospects received the right information at the right time, making the decision-making process easier and more efficient.

Results

"emlen enables us to generate more interest in our outstanding solutions and improve the customer experience."
Quote author

Jan-Marc BĂĽnnemeyer
New Business at AUCOTEC AG

Hundreds of happy clients close deals faster with emlen.

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About

AUCOTEC AG is a leading engineering software provider with an extensive global presence.

Industry
Software Development
Company size
200
+
Country
Germany 🇩🇪
Website
External link iconLinkedIn icon

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