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Case studies

Transforming Adacor’s Sales Follow-Up and Buyer Experience with emlen

About

Adacor is a leading technology company specializing in managed hosting and cloud services for businesses of all sizes.

Industry
IT Services and IT Consulting
Company size
50
+
Country
Germany 🇩🇪
Website
External link iconLinkedIn icon
About
Adacor

Adacor is a leading technology company specializing in managed hosting and cloud services for businesses of all sizes. With a focus on delivering reliable and secure infrastructure solutions, Adacor helps its clients optimize their IT environments and achieve their digital transformation goals.

emlen in action

See how Adacor leverages their digital sales room to revolutionize the way their sales team operates.

Check the sales room
Challenge icon
Challenge

Adacor faced a significant challenge with inconsistent sales follow-up, which hampered their ability to provide a seamless experience for potential buyers. The absence of a unified system resulted in missed opportunities and inefficient communication with prospects. Recognizing the growing emphasis on delivering personalized and relevant content, Adacor sought a solution to address these issues.

Solution icon
Solution

emlen organized Fyrfeed’s sales processes, provided detailed engagement analytics, and streamlined communication. This unified approach improved their connection with decision-makers, enhanced the buying experience, and simplified decision-making for prospects.

Use cases
Sales Content Distribution
The company is using emlen collaborative spaces to easily distribute its sales content.
Deal Prioritization
The company is using 'Hot Leads' feature to know when is the right time to follow-up their buyers.
Sales Content Management
The company is using emlen sales content management hub to manage all their content.
Buyer Insights
The company is using buyer engagement analytics to know when and what their buyers are looking for.
Sales Content Management
Buying Center Alignment
Sales Content Analytics

The Challenges

Inconsistent sales follow-up

Adacor’s sales follow-up process was fragmented, leading to missed opportunities and inefficient communication.

Lack of personalization

The absence of a unified system made it challenging to deliver personalized and relevant content to potential buyers.

Inefficient communication

Scattered links and attachments complicated the communication process, making it less efficient.

How emlen helped

CRM Integration for fast and dynamic sales follow-up:

emlen’s integration with Adacor’s CRM system enabled rapid and dynamic sales follow-up along the buyer’s journey. Real-time updates kept the sales team informed about prospects’ actions and interests, resulting in more targeted and relevant interactions. This resulted in 100% transparency about buyer engagement and buying intent.

Content analysis for relevance

emlen’s content analysis capabilities empowered Adacor to determine which content resonated best with potential buyers. Leveraging data-driven insights, Adacor tailored their content strategy to meet the specific needs and preferences of prospects, enhancing the buyer experience.

Email automation, templates and groups

emlen facilitated seamless communication by providing email automation, customizable templates, and the ability to organize prospects into groups. These features saved time and ensured consistent messaging, improving overall efficiency in the sales process. Sales reps saved 25% of their time by focusing on the right deals.

"Thanks to emlen, we can provide our prospects with an organized information overview instead of sending countless emails. This makes our work much easier.”
Quote author

Steffen Krick
Head of Sales and Customer Success at Adacor

Adacor’s journey with emlen has been transformative. emlen’s solution helped Adacor understand what content their buyers liked, improving engagement. Email automation and templates saved time and ensured consistent messaging. Adacor also appreciated emlen’s continuous updates, keeping them ahead in sales technology.

Want to see how emlen can benefit your teams? Book a demo with us to learn more.

Hundreds of happy clients close deals faster with emlen.

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About

Adacor is a leading technology company specializing in managed hosting and cloud services for businesses of all sizes.

Industry
IT Services and IT Consulting
Company size
50
+
Country
Germany 🇩🇪
Website
External link iconLinkedIn icon

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