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That’s exactly what companies like Radancy, Babbel, and Schweitzer have done. By using a digital sales room like emlen, they’ve turned content chaos into clarity, made buying easier, and transformed how they engage customers.
Here’s how they did it—and how you can, too.
Why empowering buyers is the key to modern B2B sales
You know the way people buy has changed. Today’s B2B buyers have more on their plate: more information, more decision-makers, and bigger expectations. They don’t want to dig through endless PDFs or chase scattered links—they want clarity, speed, and a process that works for them.
The thing is, when you make the buying process simple, you don’t just close deals—you build trust. You stand out from the competition and create partnerships that actually last.
That’s where Digital Sales Rooms (DSRs) come in.
What is a digital sales room? A DSR is a single, organized space where your buyers can find exactly what they need: tailored content, product details, and an easy way to move forward.
When buyers feel supported and in control, decisions happen faster. And that’s good for everyone.
Real success stories: How emlen's customers are changing sales with DSRs
You’re not alone if you’re dealing with content chaos, long sales cycles, or buyers who seem stuck in decision limbo. These challenges aren’t unique—they’re the reality of modern B2B sales. But companies like Radancy, Babbel, and Schweitzer have found a better way to tackle them.
🎯 Radancy: Turning events into lead-generating powerhouses
Imagine this: you’re at a trade show with hundreds of attendees. You’ve delivered a fantastic presentation, but how do you turn all those interested faces into real leads without losing momentum?
Radancy, a global leader in recruitment tech, faced exactly this challenge. Before using Digital Sales Rooms, their process was manual and outdated—think collecting business cards and hoping someone followed up.
Here's what Matthias Wolf, CRO DACH at Radancy had to say:
With emlen’s digital sales rooms, Radancy transformed their approach. Instead of business cards, they placed QR codes on attendees’ seats.
These led to personalized “info hubs” where participants could access everything they needed: the presentation, product materials, and additional resources—all in one organized space.
🎯 Babbel: Organizing content chaos for a global sales team
Babbel’s sales team had a problem–too many assets, too little structure. With presentations, one-pagers, and brochures scattered across drives and emails, finding the right content—let alone sharing it with buyers—was a daily struggle.
With emlen, everything changed. Babbel built a single, centralized hub where sales reps could organize, personalize, and share content in seconds. Even better? It worked seamlessly across multiple languages for their global team.
The results?
- Less time hunting for content.
- A smoother, more professional experience for buyers.
- Insights that showed what buyers cared about most.
Check out Babbel's emlen Destination live:
🎯 Schweitzer Fachinformationen: Simplifying complex B2B buying journeys
Buying in B2C is simple. You see something you like, click once for more details, click again to buy, and your order is on its way. Easy.
For Schweizer Fachinformationen's buyers, though, the B2B experience was anything but. Long sales cycles, scattered content, and multiple decision-makers made the process slow, confusing, and frustrating.
That’s when Schweizer turned to emlen. By consolidating everything buyers needed into one clean, organized space, Schweizer delivered an experience that felt as intuitive as a B2C purchase.
Alexander Graff, Head of Corporate Business at Schweitzer Fachinformationen, explains...
No more digging through emails or missing key documents—buyers could access everything they needed, whenever they needed it.
The impact? A smoother process for everyone involved and a first impression that showcased Schweizer as a modern, innovative partner.
Check out their emlen Destination:
What we’ve learned: The keys to sales and enablement success
At its core, enablement is about making things easier—for your sales team, your partners, and, most importantly, your buyers. It’s about removing friction, creating clarity, and giving everyone the tools and confidence to succeed.
From the companies we’ve worked with, we’ve seen what truly sets great enablement strategies apart.
Here are some digital sales room best practices—and how you can put it into practice:
1. Centralize and simplify your content
Scattered resources aren’t just frustrating for your sales team—they confuse your buyers, too. When content lives in different drives, emails, or outdated folders, teams lose time, and buyers lose patience.
Pro Tip:
Build a single source of truth for all sales and enablement content—organized, up-to-date, and ready to go. Make it easy for sales teams to share tailored, buyer-ready resources in just a few clicks. This creates a consistent, professional experience that reflects well on your brand.
2. Enable everyone—sales teams, partners, and buyers alike
Great enablement isn’t one-sided. Your sales team needs to deliver the right resources confidently, but your buyers need to access those resources without hassle. When both are supported, the results speak for themselves.
Pro Tip:
Think beyond sales enablement. Create an experience that empowers buyers to make decisions easily and efficiently:
- Consolidate materials in one accessible, trackable space.
- Personalize resources for the buyer’s stage of the journey.
- Make sharing seamless—one link, all the content they need.
3. Turn insights into actionable decisions
Engagement data isn’t just numbers—it’s the map to a better enablement strategy. Understanding how buyers interact with your content helps sales teams focus on what matters most and adapt their approach.
Pro Tip:
Use content analytics to:
- See which materials are getting the most attention (and which are ignored).
- Identify when buyers are most engaged to time follow-ups perfectly.
- Optimize your content strategy to deliver what resonates.
4. Enablement is a mindset, not a single initiative
Enablement works best when it becomes part of how your team operates—not just another tool in the toolbox. And making it buyer enablement vs. sales enablement will actually hold you back. You don't need to choose.
It’s about building processes and habits that create value for your team and your buyers, every step of the way.
Pro Tip:
- Embed enablement into your entire B2B customer journey: from first touch to onboarding and beyond.
- Align your sales and marketing teams to ensure messaging, content, and goals are consistent.
- Keep iterating. Successful enablement strategies grow and evolve based on buyer feedback and team insights.
The bottom line?
Enablement isn’t just about supporting your sales team—it’s about empowering your buyers. When you make their journey easier, you simplify your own. You close deals faster, build trust, and create partnerships that last.
Over to you: Your buyers are waiting—let’s make it easy for them to choose you
You’ve seen how businesses like yours are using emlen’s digital sales room solution to simplify the sales process—for their teams and their buyers.
Ready to dive deeper? Here are some great next steps:
- Explore emlen's Customer Case Studies: See how teams are transforming their sales journeys.
- Check out the emlen blog: Get expert insights on all things DSRs, and sales and buyer enablement.
- Need to see emlen in action? Check out our product tour!
We'd love to be part of your success story in 2025, so reach out and say hi!
